The Hidden Risk of Great Storytelling

Well, that’s quite a title coming from a diehard advocate of the exceptional power great storytelling has for the success of your product.   And now… there are…   risks? I won’t bury the lead here…  the risk is this:  When your product story becomes so…

Whose Job is it?

When it comes to working in the Product arena, there can be questions that arise in many organizations around where Product responsibilities ends and Marketing’s begin, or where the line between Engineering (R&D) and Product Management functions is, or who…

What is “product” anyway?

You already know that a “product” can obviously be more than just a physical item.  A product is also not limited to something packaged that you can pull off a store shelf, or download.  It can be any solution that addresses a…